How high are your email open rates? 10%? 20%? No no, we know yours are great… 35% right? We’ve all been there, engagement isn’t what it should be. Getting attention in a new world with evolving media channels is tough. Tougher than we all thought it would be. Today, people are bombarded by marketing messages – even on their phones. Making yours stand out is, well, difficult to say the least. Now lets explore SMS marketing…
Benefit from SMS Marketing
What if we told you there is a way to achieve a 97% open rate on your marketing messages? That’d be crazy huh? Not so. Welcome to the world of SMS marketing. It’s beautiful here. Messages are almost guaranteed to make it to the end user. It’s the next best thing to having a face-to-face conversation. Even Coca-Cola spend 70% of their mobile budget on SMS.
Mobile is the future of digital, and at the centrepiece of mobile is SMS. Without covering the text message channel, you don’t have mobile locked down. Below we’ll give you just a small taste of what business SMS can help you deliver, and this is just the tip of the iceberg.
One of the most popular forms of SMS marketing is putting a dedicated short or long code on promotional material. These dedicated numbers allow you to advertise your number and ask potential customers to send in responses, for example, to join a mailing list or enter a competition. This strategy has been used to great success by FMCG and consumer goods companies who are capitalising on SMS promotions and SMS competitions. You can find out more about the importance of a dedicated number here.
Mobile & SMS Coupons
The old time classic – coupons. They’ve been around since the dawn of time and have been a clever marketing tactic used, by well, pretty much everyone ever. Today however, people receive specials daily through their email inbox and it’s so easy to get drowned out. Send an SMS coupon (text message coupon or text codes as they are otherwise known) and let your customers redeem it in-store, online or on the phone. Have your message arrive in the same place as communications from friends and family do, without all the clutter. STAND OUT.
Content Marketing & Marketing Automation
Arguably two of the biggest marketing revolutions of our time, particularly if you are a B2B marketer. TV advertising effectiveness is plummeting, and trade shows are delivering less than they promise. Today customers want content of value, and they want it to be personalised. Adding SMS to your automation flow will help boost engagement and make you stand out. Message your customers about that next great content piece that is specifically relevant to their interest and stage in the buying funnel.
Like all communication channels, the value of SMS is maximised in tandem with others. For example, email, SMS and social media have proven to show great results for SMS promotions or SMS competitions. Organisations have even found an increase in email open rates by telling customers via SMS that they have an important message waiting. No matter what mediums you are currently using, SMS can provide strong support to break through the clutter.
MMS & URL Links
In 2014, mobile advertising revenue increased over 50% and by 2018, it is set to be a $60 billion dollar industry. The mobile web is a key component of this growth. If your site or promotion isn’t mobile optimised, you’re missing out. Where does SMS fit in? You can send URL links direct to your mobile landing pages. Watch your traffic soar (and hopefully your sales).
Real World Example
A client of ours is a main player in the takeaway pizza market, which is traditionally rife with discounting and aggressive sales promotions. With over 100 stores nationwide and a significant customer database in play, a new strategy was required in order to prize away market share from other dominant competitors in the market.
The solution was simple. SMS marketing. Utilising our SMS software over the course of 12-months was regarded a huge success. At the end of the campaign, tracked sales through the use of mobile coupons were up 150% over other marketing channels. A truly incredible result that has helped to contribute to the franchise’s bottom line growth and success.
Would you like to learn more about SMS marketing or Business SMS messaging?