25 Attention-Grabbing SMS Templates for your Retail Christmas Campaign

Ah, the end-of-year rush—it can feel chaotic, overwhelming, and like time is slipping away from you. But it certainly doesn’t have to be that way. At SMSGlobal, we look at the Christmas season as a time ripe with opportunity and growth. Especially if you have the right tools at your disposal.

For many businesses, the Christmas season is a critical time of year to maximise sales and hit revenue targets. To put it simply, it’s a competitive time for both brick-and-mortar and online retailers. Standing out from competitors and effectively engaging customers is vital to your business’ success over Christmas.

Ensure your business doesn’t get left behind this festive season by harnessing the power of text message marketing. Utilise the only communication channel that can deliver timely messages directly to your recipients’ handsets—SMS.

With 79% of consumers redeeming coupons exclusively via mobile, SMS marketing is the easiest way to increase purchases and encourage interactions. Adopt SMS into your Christmas marketing efforts to drive sales and engage more customers on their mobile devices!

Sending SMS campaigns through a software integration

Implement SMS marketing into your existing software effortlessly with SMSGlobal’s off-the-shelf integrations. With an SMS plugin or integration, you can harness SMS automation, campaign scheduling, and Two-Way messaging, all without leaving your platform.

Unlock your business software’s full potential and extend your marketing capabilities with one of SMSGlobal’s plug-and-play SMS integrations. For most of our integrations, you can sign up and start sending your first SMS campaign within 30 minutes!

SMSGlobal’s most popular integrations for retail and eCommerce businesses include:

Sending SMS campaigns via an online SMS platform

The MXT gateway empowers your business with a variety of intuitive and high-impact features that will supercharge your Christmas marketing campaigns.

SMSGlobal’s web SMS platform is your mission control centre for all things mobile marketing. From SMS keyword triggers and Merge Send personalisation to opt-out management and compliance, MXT has your back.

Text Message Marketing Templates and Examples for Christmas

Now to the good stuff; ready-made SMS templates that pack a punch. We’ve carefully crafted a library of SMS templates to make sending your first SMS campaign easier than ripping open a present on Christmas morning. Just copy and paste these pre-made SMS templates or get inspired to create your own winning Christmas SMS campaign.

Don’t forget to make the SMS content relevant to your target audience! Adding personalised touches such as a customer’s name or nearest store location can have a positive impact on the end recipient. If you’d like more variation in your festive SMS campaigns, you can interchange “Christmas” with “seasons greetings” or “happy holidays”. Let’s get into it!

Related article: Off-beat ways businesses use SMS to increase engagement"

Retail SMS templates:

1. Promotions

"Merry Christmas [Name]! Thank you for sticking by [Company Name] throughout 2020. Enjoy 20% off your next in-store purchase! Just mention the codeword XMAS at the checkout. Text STOP to opt-out."

2. Discounts

"Wrap up your Christmas shopping at [Company name]! Give your loved ones the perfect gift this year with massive discounts across the whole store until Dec 24. Reply ‘STOP’ to opt-out."

3. Bundle offer

"Check out our Christmas Bundles in-store now! [Company Name]’s variety of festive bundles are the ultimate gift for the whole family. Did we mention the bundles get you more bang for your buck? Available until sold out, reply ‘STOP’ to opt-out."

4. Limited-time sales

"Get an EXTRA 15% off all items from [Company Name] until the end of the week. This limited offer is only available in-store! To opt-out, reply ‘STOP’."

5. Show text in-store

"Claim 25% off your next in-store purchase for this weekend only! Just show this message to one of our friendly staff members to get 25% off a Christmas gift for your loved one (or for yourself). Text ‘STOP’ to opt-out."

6. Buy one, get one free

"Buy one, get one free at [Company Name]! Head in-store to grab your freebie before time runs outs. From now until [date] you’ll score an extra [product] for you or a friend. Don’t say we don’t treat you! Reply ‘STOP’ to opt-out."

7. Limited-edition

"Christmas time is here! Do you have all your presents ready [Customer Name]? If not, check out our limited-edition range of [product name] in-store. We know your family and friends will love you for it! To opt-out, text ‘STOP’."

8. Giveaways

"Christmas giveaway alert! [Customer Name], [Company Name] is giving away a [product] to the first 20 people who show this text to a staff member at any of our store locations. Get in quick before we run out! Stores open at [time]. Reply ‘STOP’ to opt-out."

9. Click-and-collect offer

"Skip the queues this Christmas with click-and-collect at [Company Name]. Browse our collection online here [link] or order over the phone to make gift shopping a breeze. Text ‘END’ to opt-out."

10. In-store Event

"You’re invited to [Company Name]’s Christmas party! Shop for your presents in style with a glass of bubbly and festive snack in hand. Come along to join in the festive fun and grab a gift or two while you’re there! Details: [Store location], [time], [date]. Reply ‘STOP’ to opt-out."

11. Text-in Christmas Competitions

"[Customer Name], don’t forget to enter in [Company Name]’s annual Christmas Competition! Reply to this text with your favourite Christmas Carol for a chance to WIN [product name]. Get messaging; competition closes [date]! Reply ‘END’ to opt-out."

12. Exclusive Loyalty Offers

"Happy Holidays, [Customer Name]! As a member of the [Company Name] loyalty program, we wanted to give you a special Christmas offer. Scan your loyalty card at the checkout to receive 15% off your Christmas shopping! Reply ‘STOP’ to opt-out."

13. Flash Sales

"Get ready [Customer Name], [Company Name] is having a 35% off flash sale - starting now! Shop in-store to grab the ultimate Christmas gift at an incredible price. Flash sale ends 11:59pm [date]. Text ‘STOP’ to opt-out."

eCommerce SMS templates

14. Email offer reminders

"Pssst! Check your email inbox. The [Company Name] Christmas elves have left a special discount in your most recent email. Happy shopping! Text ‘STOP’ to opt-out."

15. Gift Guides

"‘Tis the season for [Company Name]’s Christmas Gift Guide! Check out our gift guides for [product category/categories] and get Christmas shopping sorted for the whole family: [link] Reply ‘END’ to opt-out."

16. Free gift with purchase

"Ho Ho Ho! Your Christmas present is waiting for you! Find out what it is, here: [link]. The [Company Name] team wishes you a Merry Christmas and a Happy New Year. Reply ‘STOP’ to opt-out."

17. Reactivation message

"Hey [Customer Name], we’ve missed you! Enjoy a $10 e-voucher on us to buy yourself something special this Christmas! Just use the promo code JINGLE at the checkout before [date]. Reply ‘STOP’ to opt-out."

18. Product Release

"Look what just dropped online at [Company Name]! [link] Buy now to get your [product name] in time for Christmas. Don’t forget there’s free express shipping over [amount]! Reply ‘END’ to opt-out of messages."

19. Abandoned cart reminder

"Hey there, [Customer Name]! We think you forgot something in your [Company Name] shopping cart. Click the link here [link] to complete your order before your items disappear! Reply ‘END’ to opt-out."

20. Store wishlist

"We noticed you have a few things in your [Company Name] wishlist. You’ve got great taste! Treat yourself this Christmas with 10% off one or more of your wishlist items if you buy within the next 24 hours. Text ‘STOP’ to opt-out."

21. Abandoned cart discount

"[Customer Name], you left your [product/s] in your [Company Name] shopping cart! Finalise your purchase to score 15% off with the code XMAS15. Have a Merry Christmas! Reply ‘STOP’ to opt-out."

22. Item selling out

"Want to buy [product] for yourself or someone else as a gift? You better grab it now, there’s only [amount] left! Click the link here [link] to buy and make this an epic Christmas. Text ‘STOP’ to opt-out."

23. Thank you message

"Hey [Customer Name]! The [Company Name] team wanted to thank you for supporting us with your most recent purchase. We hope you love it. Happy Holidays! Reply ‘END’ to opt-out."

24. Post-purchase offer

"As a thank you for your recent purchase from [Company Name], we wanted to give you an exclusive 10% discount. Think of it as our Christmas gift to you! To redeem, apply code THANKS10 at the checkout. Text ‘STOP’ to opt-out."

25. Free shipping promotion

"Free shipping for the silly season! [Company Name] is offering free shipping for all purchases over [amount], from now until Christmas day. Now that’s what we call stress-free shopping! Reply ‘STOP’ to opt-out."

Creating complaint Christmas SMS marketing campaigns

With reliable opt-out management and spam filtering, MXT will ensure your Christmas SMS campaigns are compliant, always. While mobile marketing regulations can vary from country to country, there are a few things you can do to guarantee your SMS campaigns are a success.

Tips for compliant SMS marketing:

Ensure all recipients you are sending to have opted-in to receive marketing messages.
Provide information and instructions on how recipients can opt-out of future marketing messages.
Include your brand name in your messages so that recipients know who is contacting them.
Use automation to ensure your database is always up-to-date, with opt-outs removed from lists immediately.

Gracyn is a Content Writer at SMSGlobal, working in the digital marketing team. Aside from cooking culinary delights and binge-listening pop culture podcasts, writing relatable, engaging, and useful content is what she excels at.

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