Gold Medal Ads: 25 iconic Olympic advertisements of the 21st century

The Olympic Games demonstrate how we as humans can come together, work hard and succeed. In a time of devastation amidst a global pandemic, the Tokyo Olympic and Paralympic Games are bringing countries together while staying apart.

In a matter of days, spectators will turn to their screens to watch the Olympic Games broadcast in Tokyo. Giving advertisers the opportunity to exhibit their talent, share their brand’s message on a global scale, and connect directly with viewers.

Brands have built strong communication strategies to engage with their audience. Utilising trusted channels, businesses can reach potential customers with commercial advertising, email, SMS messaging, and voice.

To celebrate the creativity of these new advertisements, here are the top 25 Olympic ads of the last 21 years (ranked in no particular order). Plus, one additional nugget for those of us who may not be as fit as the champion athletes competing on the international stage.

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Videos of the top 25 Olympic ads

1. Toyota - Start Your Impossible

2020 Tokyo Olympic and Paralympic Games


2. Alibaba - To the Greatness of Small

2018 Pyeongchang Winter Olympic and Paralympic Games


3. Samsung - The Olympic 'Anthem'

2016 Rio Olympic and Paralympic Games


4. P&G - Your Goodness is your greatness #LeadWithLove

2020 Tokyo Olympic and Paralympic Games


5. 7Olympics - 100 days to go Tokyo 2020

2020 Tokyo Olympic and Paralympic Games


6. P&G - Best Job

2012 London Olympic and Paralympic Games


7. Visa - Go World with Derek Redmond

2008 Beijing Olympic and Paralympic Games


8. P&G - Thank You Mum

2016 Rio Olympic and Paralympic Games


9. Team Canada - Ice in our veins

2016 Rio Olympic and Paralympic Games


10. VISA - Carpool

2016 Rio Olympic and Paralympic Games


11. Dick’s Sporting Goods - Gold In Us

2016 Rio Olympic and Paralympic Games


12. Coca-Cola - Special Olympics

2014 Antwerp Special Olympic Games


13. Under Armour - Rule Yourself

2016 Rio Olympic and Paralympic Games


14. Channel 4 - We’re the Superhumans

2016 Rio Olympic and Paralympic Games


15. McDonald’s - Staying Up

2016 Rio Olympic and Paralympic Games


16. OMEGA - Recording Olympic Dreams Since 1932

2016 Rio Olympic and Paralympic Games


17. Nike - Find your greatness

2012 London Olympic and Paralympic Games


18. McDonald’s - Rivals

2012 London Olympic and Paralympic Games


19. Powerade - Power Through

2012 London Olympic and Paralympic Games


20. Gillette - Perfect Isn’t Pretty

2016 Rio Olympic and Paralympic Games


21. EDF - Powering the games

2012 London Olympic and Paralympic Games


22. Bounty - Olympic Spills

2012 London Olympic and Paralympic Games


23. Nike - You Can’t Stop Us

2020 Tokyo Olympic and Paralympic Games


24. Canadian Institute for Diversity and Inclusion - Luge

2014 Sochi Winter Olympic and Paralympic Games


25. Westpac - We’re With You

2000 Sydney Olympic and Paralympic Games

Related article: Iconic Olympic Ads - 10 Of The Very Best


Another ad just to make you laugh…

Sports Bet - Elite Average Games 2020 Highlights

(Not an official Olympic and Paralympic Games ad)