Events and notifications via SMS

Awarded with a ‘two hat’ Age Good Food Guide rating for the sixth consecutive year, Pearl Restaurant & Bar is both innovative in its cuisine as it is in its business marketing strategy.

As the Marketing Manager of Melbourne’s most consistently best rated restaurants, Chris Cullen talked to SMSGlobal about this funky culinary destination, its use of SMS in operations and it’s recent SMS marketing undertaking for the purposes of launch and event information: “Pearl has been operating for over a decade”, said Chris. “We started using SMS in terms of confirming reservations over 5 years ago and recently we began using SMS as part of our marketing mix”.

Chris is no stranger to the various uses of SMS and enjoys the immediacy which SMS brings to their patrons, “Communicating a message through mobile messaging is much quicker, cleaner, and more effective than through print mediums. Using the SMSGlobal platform as a tool to send out messages about special event notifications, we just sent out 5,000 mobile messages to our guests, promoting Go Go Bar as ‘now open and trading’” he said.

As recently reported in The Broadsheet, Go Go is the much anticipated bar beneath Chin Chin, is located in the restaurant’s basement and is managed by the well renowned and respected management at Pearl Restaurant & Bar and Chin Chin. For more information on Go Go, visit http://gogobar.com.au/.