SMS is the most reliable channel

The immediacy and relevance brought to customers via their mobile handsets is one of the strongest ways to engage in meaningful communication with those you want to build closer relationships with.

Confirming what we’ve suspected all along, direct debit company Ezypay recently released findings of a survey showing that 86% of respondents had changed their mobile number once or never. What these research results tell us is that communicating via mobile means is actually more reliable than through any other communication medium – print, landline, email – all of which are examples which have a much higher likelihood of change.