Ways Your Business Can Use SMS QR Codes
QR codes have become very popular over the last few years as a marketing and communication tool. Adding QR codes to your SMS marketing strategy is a great way to share information, promote your business, and connect with customers. There are many different ways you can use SMS QR codes. Here are some unique SMS QR code strategies and why they are so beneficial.
Ways To Use SMS QR Codes
There are many different ways that your business can implement SMS QR codes. Here are some of the most popular QR code marketing strategies to use with SMS.
Web Traffic
One of the most efficient ways to use QR codes is to send potential customers directly to your website. This streamlines the process of getting customers to your website, as they can access it quickly without having to remember a link. You can use QR codes to send customers directly to your home page, or you can use them to send customers to a specific product or landing page that reflects their interests.
Sales and Promotions
You can also use SMS QR codes to let your customers know about current sales and deals. With this strategy, you can text your customer list with a QR code that sends them directly to shop on your website, applying any relevant discount codes automatically. This gives your customers a streamlined shopping experience where they don’t have to worry about remembering any promotional codes or links to sale pages.
Social Media
Another excellent way to use SMS QR codes is to grow your social media following. You can send a text containing a QR code that links directly to your Instagram, Twitter, Facebook, or whatever other social media profile you would like to promote. This makes it very easy for customers to follow along directly from their phone.
Business Information
QR codes are also an excellent way to share important information about your business. If you have a brick-and-mortar store, for example, you can use SMS QR codes to share your company’s location and even direct them to your Google Maps listing. Additionally, you can use SMS QR codes to share your company’s customer service phone number.
App Download
If you’ve invested in an app for your company, you can use SMS QR codes to promote it. You can link these QR codes directly to your listing in the Apple App Store or Google Play store. This is a great way to send existing customers directly to your app listing.
Purchases
If you run a brick-and-mortar business, you can also use QR codes and SMS services at checkout for purchases. In this instance, you can place a physical QR code somewhere that is accessible to your users. This QR code directs them to a page on their phone where they can make a purchase. During the purchase process, you can have your customers enter their email and phone number. Then, you can use SMS services to text them a receipt and give them the chance to opt in to future promotional texts.
This strategy has been particularly effective for restaurants over the last few years, but there are businesses of all different kinds that can benefit from it. Using a QR code for purchases minimises contact between customers and employees, which has helped many people feel safer during the pandemic.
Building Your SMS List
While you can send SMS QR codes directly to your existing customers, you can also use physical QR codes as a way to build your SMS marketing list. You can place these QR codes in your store or on your website, and customers can scan them to join your marketing list instantaneously.
Benefits of Using SMS QR Codes
The biggest benefit of using an SMS QR code is that it is fast and easy for your customers to scan. They don’t have to worry about remembering a link, a product name, or a phone number - they can just scan the QR code with their phone and have access to the information they need in just a few seconds.
Most apps today are developed in a way that they will scan QR codes automatically with their camera. There are also apps developed specifically for scanning QR codes. QR codes are also very intuitive. Most customers today already know how to use them, but for those that don’t, the concept is very easy to explain. This streamlined approach creates a better experience for the customer overall.
Another huge benefit of using SMS QR codes is that they are very easy to generate. Google, Shopify, and many other technology companies offer QR code generators. You can create them almost instantaneously and send them in a text messages using MMS services.. QR codes are data-rich, which is why they are so effective for sending information digitally. They can also contain built-in redundancy, which means that even if you scan part of the QR code, it will still work. You can adjust the amount of redundancy in your QR code to suit your needs.
In general, SMS messages are a very effective way to communicate with your customers. SMS messages have a very high open rate when compared to other forms of digital communication, such as email or social media messages. In fact, 67 million Americans have used their cell phones to redeem digital coupons, which can be done via QR code. Text messages are very easy to use, as they don’t require any internet connection or app downloads. Text messages can increase your sales by sending customers directly to your website on their phone via a QR code or another type of link.
Integrating QR codes into your SMS marketing strategy makes purchases more convenient for your customers. It can also increase your digital sales and engagement.
