Timing of your bulk SMS send is critical.

When sending bulk SMS, timing is just as crucial as the message itself. The best time to send your SMS messages will depend on various factors, including the message type, target audience, and location. This blog will provide tips on when to hit 'SEND' for optimal results.

Below are some types of SMS marketing on how to write effective messages for your customers.

Send SMS At The Best Time

Generally speaking, early mornings (7:00AM - 9:00AM) and late evenings (8:00PM - 10:00PM) are the most effective times for reaching people, particularly if you want them to take action quickly. However, this can vary depending on your industry or target market; working professionals may prefer receiving messages in the morning, while students may prefer receiving them at night.

Target Your Audience

If your target audience is located in different time zones, it is essential to adjust the timing to ensure they receive the message when it is convenient. Additionally, who you're targeting with each message can influence the best time for sending bulk SMS messages. For example, contacting business owners and/or executives between 11:00AM and 1:00PM could be more effective as they often take a break at that time, allowing quicker responses.

Another factor to consider is the busy schedules of your target audience. Targeting communications in the evening (6:00PM - 7:00PM) may be more effective for busy parents, as they can respond without being rushed.

Test Different Times

It is essential to remain flexible with timing as there is no “one size fits all” approach for every campaign or audience group. The best way to determine what works best for each group is by testing out different times throughout different days of the week until you find one that works best for your target audience and gets results.

When it comes to the type of message you're sending, it's important to consider when your target audience is most likely to be in a shopping mindset. For example, if you're sending a promotional offer, it may be more effective to send it during the weekdays. On the other hand, sending a reminder or an urgent message may be more effective on the weekends, when people are more likely to be at home and available to take action.

How Often is Too Often?

Another critical aspect to consider is the frequency of your messages. Sending too many messages in a short period of time can lead to your audience becoming overwhelmed and tuning out. On the other hand, sending too few messages can lead to your audience forgetting about your brand or offer. Finding the right balance is crucial for the success of your bulk SMS campaigns.

One way to determine the best message frequency is to segment your audience and test different frequencies with each segment. For example, you could send messages to one segment every day for a week, and send messages to another segment every other day for a week. Then, compare the results and use the data to determine the best frequency for your target audience.

Make It Personal

Another way to increase the effectiveness of your bulk SMS campaigns is to personalise your messages. Personalised messages have a higher open and response rate than generic messages.

This can be done by using the recipient's name, address them by their preferred title, or including information relevant to their interests or needs.

In addition to personalisation, keeping your messages short and to the point is essential. Most people are not going to take the time to read a long message, and you risk losing their attention if your message is too lengthy. Keep your message clear, concise, and focused on the main point.

The most crucial aspect to consider is the technical part of sending bulk SMS; it's essential to work with a reliable SMS gateway provider, which will ensure that all your messages are delivered on time and with high speed.