Must-read mobile stats
As the level of consumer use surrounding smartphone devices continues to flourish, the ability to appropriately identify and capture growth for an organisation is becoming increasingly more important. With opportunities in the smartphone market knocking at the door for a variety of industries, the knowledge and application of content to appropriately capitalise upon these segments is intensifying. Mobile Marketing Statistics
So just what sort of mobile marketing statistics are we talking about?
What about the breakdown of average media consumption for one individual per day? Depending on the region you are in, the mobile statistics suggest that roughly 7 hours of content is viewed. 1.5 hours on TV, 1.6 hours on PC, 1.8 hours on mobile and another 2.1 which can be classified as 'other'. What about the global use of mobile as a primary or exclusive internet source from consumers searching for products or services? Our mobile marketing statistics suggest that number is now at 60% and only trending upwards.
Average open rate of an SMS... 95%, and the average time it takes for this content to be viewed and assessed? Just 3 minutes from start to finish.
Related: 5 High Performing Marketing SMS Marketing Strategies
Finally, what about data traffic? By 2018, it is expected that global mobile data traffic will reach an annual run rate of 190 exabytes (one billion gigabytes) per year, up from 18 exabytes in 2013. That's a fairly large jump in data traffic and engagement if we do say so with the trend not looking likely to slow down anytime soon.
On that back of these mouth-watering mobile marketing statistics, we decided to compile an infographic, happily named 'Five Mobile Marketing Statistics To Think About', showing the growth of user interaction with mobile technology over the next few years and highlighting the importance and impact of mobile marketing in the business landscape. Is your business looking at mobile as a potential marketing platform for the future? I think you should certainly begin to consider it before you fall behind in your marketplace.
5 mobile marketing statistics to think about [infographic]
