Saturation in the digital marketing space is extensive. When it comes to developing unique methods for cutting through the noise, it’s only a matter of time before every marketer (and their dog) will replicate, remix or reuse the very same strategy.

Consumers prefer speedy and convenient communication above all else. This is where SMS marketing exceeds other communication methods. As one of the most trusted engagement techniques, text messaging has delivered results for decades. Instant, personal, and dynamic, SMS boasts open rates of 98% on average.

SMS marketing may seem like a simple strategy. But with the right guidance, there is plenty to know and do to obtain SMS campaign success. In this guide, we’ll show you precisely what it takes to master SMS marketing in this evolving digital age.

This eBook includes the following topics:

  • - What is SMS marketing?
    • - Types of SMS Marketing
    • - How does text marketing work?
  • - Why choose SMS marketing?
    • - The evidence
    • - Avoids SPAM filters
    • - Reach consumers on their favourite platform
    • - It's trackable
  • - How your business can use SMS marketing
    • - Promotional deals
    • - SMS coupons
    • - Text-to-win competitions
    • - Flash sales
    • - Loyalty programs
    • - Alerts and notifications
  • - How to build your database
    • - Text-in to a dedicated number
    • - Online purchases
    • - In-store purchases
    • - Account sign-ups
  • - Structuring your SMS message
    • - Company name
    • - Customer name
    • - The offer
    • - Conditions
    • - Instructions
    • - Expiry
    • - Opt-out
  • - When to send your SMS
    • - General marketing messages
    • - Weekend sales
    • - Seasonal and special events
    • - How many SMS marketing messages should I be sending?
  • - Automating your SMS marketing
    • - How to automate your SMS marketing
    • - SMS automation within your SMS software
    • - Combining SMS with your existing CRM
  • - How to measure the success of your SMS campaign
    • - Track click-through rate with Google Analytics
    • - Monitoring opt-out rates
    • - Review delivery receipts
    • - Cost per conversion
    • - Tracking coupon usage
  • - Legal: What do you need to know?
    • - User consent
    • - Identifiable sender
    • - Offer opt-out