Send SMS from a local dedicated number with A2P 10DLC.
Send compliant SMS campaigns with a local dedicated number throughout the United States.
A2P text messaging is any business SMS sent from an online platform or application. Previously, traditional ten-digit mobile numbers were restricted to P2P (Person to Person) messaging. With new regulations in the US, businesses can now register SMS campaigns and send A2P messages from a standard local number—10DLC.
In the past, sending A2P messages in the US was limited to Short Code and Toll-Free virtual numbers. Now, you can send low-cost A2P SMS from a traditional US mobile number when you use Ten Digit Long Code (10DLC). Use a familiar and recognizable mobile number for your brand.
Send enterprise SMS from an online gateway with A2P 10DLC, the new normal in the US.
SMS campaigns can be Mixed or Dedicated to accommodate your specific messaging needs.
Rest assured that your brand and SMS campaigns are fully compliant with TCR registration.
Cost-effective A2P messaging with robust reporting and message tracking capabilities.
Ten digit long codes look and feel like a typical mobile number. 10DLC provides a familiar number that your customers recognize and relate to. Make sure your customers know that they are receiving communication from a real person.
While 10DLC is similar to existing long code, it uses a reliable messaging channel with throughput levels that suit A2P SMS campaigns sanctioned by mobile operators. For a trusted system and quality SMS engagement, AT&T and T-Mobile require companies to register their Brand and Use Case for current and future campaigns of local long code numbers.
The Campaign Registry (TCR) verifies brands and campaigns for 10DLC, allocating suitable throughput volumes according to each use case and ensuring adherence to CTIA best practices.
Register with TCR
Registering is simple — submit your Brand and Use Case information, and we’ll sort out the rest!
First register your Brand, and then register all of your campaign use cases for SMS and MMS.
Determining your overall throughput. Get verified and vetted for other use case options.
Combine A2P 10DLC use cases with Mixed campaigns or separate them into Dedicated campaigns.
Standard use cases are approved quickly through automated review. Special use cases require additional manual approval from carriers before your campaign can go live.
A2P 10DLC (Application to Person Ten Digit Long Code) is a system being introduced that enables businesses to send A2P messages over a sanctioned channel that is approved by US carriers.
A2P 10DLC allows for improved quality for message delivery as all messages are pre-approved and registered. This also means the traffic will be less prone to filtering by US carriers, which was a common scenario with P2P messaging (Person to Person) in the past.
A2P 10DLC has already been activated on the Verizon network since 2019 with no additional requirements other than to procure your own 10DLC. However, both AT&T and T-Mobile have introduced registration requirements which users of 10DLCs would need to go through in order to start sending. Registration of both your Brand and your Use Case will need to be submitted for review and approval before messages can be sent. You can start this process by providing SMSGlobal with details relating to your Brand and Use Case.
Carriers define a campaign as a messaging use case, which includes sending delivery notifications and security alerts, as well as marketing messages. Some brands will need to register one campaign use case, while others may have to register multiple. Talk to our Customer Success team for more information on Dedicated and Mixed campaigns, and the campaign use case options.
SMSGlobal is an officially registered CSP (Campaign Service Provider) that facilitates the registration of a company's brand and campaign(s). We submit this information to TCR (The Campaign Registry), which was formed by US carriers to regulate the telecommunication industry for A2P 10DLC.
The result will vary based on the operator, but carriers have introduced plans to block traffic that is not properly registered. We recommend all customers who send over a 10DLC with SMSGlobal have their brand and campaign registered to ensure reliable delivery of their messages. Unregistered campaigns run the risk of messages going undelivered and being blocked.
The Campaign Registry has introduced costs to register brands and campaigns, and pricing varies by operator. SMSGlobal may incorporate these costs into our standard 10DLC pricing. Please get in contact with us for more information regarding these costs, as they are subject to change.
Submitting your details only takes a few minutes. However, the time to get a brand and campaign approved typically takes 1-3 business days. This can be shortened or lengthened depending on whether we have all the information required, and whether it is accurate.
Message classes and throughput limits are assigned based on your use case and trust score. As a guide:
| Message Class | Use Case | Trust Score | AT&T TPM | T-Mobile Daily Cap |
|---|---|---|---|---|
| A / Top | 2FA / OTP | 76-100 | 3,600 | 200,000 |
| B / Top | Mixed / Marketing | 86-100 | 3,600 | 200,000 |
| C / High-Mid | 2FA / OTP | 51-75 | 600 | 40,000 |
| D / High-Mid | Mixed / Marketing | 66-85 | 600 | 40,000 |
| E / Low-Mid | 2FA / OTP | 16-50 | 60 | 10,000 |
| F / Low-Mid | Mixed / Marketing | 26-65 | 60 | 10,000 |
| T / Low | Low Volume Mixed | 0-25 | 12 | 2,000 |
| G | Conversational | — | 600 | — |
| P | Charity | — | 60 | — |
| S | Social | — | 60,000 | — |
| Q | Political | — | 3,000 | — |
Limits are set by carriers and TCR, and are subject to change. Talk to our Customer Success team to confirm current allocations for your campaign.
You'll be asked to choose the vertical that best represents your business, including:
Yes, MMS campaigns will also need to be registered with TCR and US operators.
No. Canada is currently not adopting the same rules and regulations as the USA for A2P 10DLC. Canadian operators may introduce their own A2P solution in the future.
SMSGlobal can have your brand submitted for vetting through an external vetting partner. Brands that are vetted can have access to all standard use cases and potentially achieve higher messaging throughput.
Submit your details to receive the 10DLC application form in your email.
Live demonstations of our MXT platform are conducted over Google Meets by our friendly tech support team and generally take 15mins.
